So what’s new?
Content marketing – also known as inbound marketing – has been a massive growth area for us recently. Many of our clients are now taking advantage of our expertise in creating and developing content marketing strategies to attract and retain their target audiences. This unique content includes website blogs, videos, whitepapers, guidance documents, top tips, expert comment and research – all of which will help make your audience more intelligent and position you as a thought leader. Our online PR services could also include the coordination of webinars, google hangouts and live streaming events.
Codio and BlueSky are just two of our clients currently building loyalty and generating fresh interest in their brands using collateral we’ve created. We’d love to do something similar for you as we know just how impressive the results are.
Closely linked to content marketing is brand advocacy. Here at Livewire, we’re experts at helping clients gain support for their organisations and initiatives through carefully crafted advocacy programmes.
Building an advocacy programme using well known and well respected people to publicly support or recommend your company, cause or policy is one of the most effective uses of the tools in our kit. Your chosen advocates can play a key role in engaging and building relationships with your future prospects, leads and customers. Take a look at the recent work we’ve done with 3P who had the support of TV presenter and Maths Ambassador Rachel Riley in publicising World Maths Day, part of their World Education Games (WEG). Click on the video above to hear more.
And of course social media is now an important part of every campaign we run – for example Rachel Riley tweeted to her 394,000 followers about all the WEG activity. It’s obviously a great way of spreading a message. We can also advise about other effective ways to raise your profile or generate business leads – which at the end of the day is what we are all about.
I will be using my blog to keep you informed on what we’re up to and any useful insight we think is worth sharing.
The site gives us a fantastic platform to build on as we aim, as always, to continue to develop our services – so watch this space. For potential clients I hope our website provides a comprehensive guide to what we might do for you. For our existing family of valued and established clients I hope we may have surprised you with the breadth of our offering. Please do take a good look. We’d very much welcome your feedback and thoughts.