Social media is one of today’s hottest communications channels with new and exciting platforms, websites and apps coming online all the time. It’s now an absolutely essential element of all PR campaigns.
Here at Livewire PR, we know exactly how to use social media to maximise your brand’s social media potential and generate the likes, shares, retweets and clickthroughs that you need to create a buzz around your company or organisation.
In short, we help our clients in the technology and education sectors to listen, understand and engage in conversations in social media. To do this, we create cross-platform social media campaigns that enable you to reach thousands of potential new customers and stakeholders online, engage them in dialogue, develop relationships, influence markets and drive traffic to your website.
Livewire’s content marketing, inbound marketing and social media outreach programmes have generated a wealth of fresh new leads and traffic to our website that are keeping our sales team really busy – we are delighted!
Denise Inwood, Managing Director, BlueSky Education
We offer a range of social media marketing services, and the process always starts the same way. First, we carry out an in-depth social media audit of your current online activities and those of your major competitors. Then we talk to you to get a good understanding of what you’d like to achieve by using social media. Finally, we develop a tailored social media strategy that’s designed to get the results you want.
A completely bespoke social media campaign
Your social media strategy will be completely tailored to meet the needs of your company or organisation and the goals you have set us.
It will include our recommendations for the major social media platforms: Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest and Instagram – which ones to use and how to use them. We’ll optimise all of your company and key personnel online profiles and create interest groups you can use to engage your target audience in conversation.
We’ll create expertly crafted posts on new product and service developments, your industry, new trends and policies, all designed to capture the attention of your prospects. Most important of all, we’ll produce a wealth of content – blogs, videos, guidance documents, white papers, top tips, expert commentary, webinars, livestream events, hangouts – all directly relevant and designed to entice, inform and entertain your followers, groups and online communities. We’ll also devise campaigns aimed at engaging with the key bloggers in your sector.
After we’ve carried out your social media campaign, we’ll measure it in terms of engagement with your audience, repeat traffic to your website, opportunities to turn interest into sales leads, your search engine ranking and your position as a thought leader in the sector.
We’ll evaluate it all and report back to you with feedback and suggestions to make the next campaign work even harder. It’s all about reach, engagement and conversion.
Case Study: BlueSky
Content marketing, social media and blue sky thinking a PR success for BlueSky.Read the Case Study