Building effective media relations with the right people across every communication channel

Camera Crew at Discovery Day

Here at Livewire PR, we specialise in powerful and effective media relations campaigns covering all communication channels – print, broadcast and online – designed to meet the objectives you set and to achieve the results you want.

Media relations is all about building strong relationships with writers, producers, reporters and editors who cover you and your sector. In fact, as former journalists, we know exactly how it all works and who we need to engage with to get the right results for our education and technology clients.

As we always say, getting the right information in the right format, in the hands of the right people at the right time. That’s the name of our game.

Livewire’s PR campaign launch of BrightSpark Education’s online maths tuition service was stunning – reaching 240 million listeners/readers in the first month alone. The high level coverage also resulted in a number of significant networking opportunities along with approaches from both partners and potential investors.

Tom Hooper, Managing Director, BrightSpark Education

So how do we work out what you need? We talk to you and find out as much as possible about your objectives, target audience and your competitors. Then we devise a media relations strategy designed to help you achieve your goals.

A totally tailored media relations programme

As part of this strategy, we’ll create unique editorial content to sell into the appropriate channels. This could be anything from press releases, case studies, articles, sound bites and opinion pieces to top tips, guidance documents and research. And so that you know precisely how everything is performing, we’ll agree KPIs beforehand for every element of the campaign.

What’s more, we’ll also plan, manage and coordinate media tours including face-to-face meetings with journalists. These will establish you as the ‘go-to’ contact point for comment, and secure you both immediate and future opportunities for coverage.

Before each interview, we’ll produce an in-depth briefing document for you covering each journalist, reporter or editor, and giving you essential background info on their interests, approach and readership, listener or viewer figures.

Above all, we will work tirelessly to identify more opportunities to talk about you, and your company or organisation and the good things you’re doing. Our award-winning media relations campaigns will project you and your business or organisation into the public eye and will deliver an excellent return on your investment.

Want to discuss how Livewire PR can build more effective media relations for you? Call us now on +44 (0)7941 125580 or email

Case Study: Espresso

The perfect media relations blend for Discovery Education/Espresso.

Read the Case Study


Get in touch

We'd love to discuss how we can create an impact with your public relations

Your details will be treated in confidence and not shared with 3rd parties
  • PRide 2013 Gold
  • PRide 2012 Silver
  • PRide 2012 Gold