Our carefully crafted thought leadership programmes are specifically designed to support our clients in the education and technology sectors. Our programmes will position you as an informed opinion leader, whose expertise is sought and rewarded. In turn, this will bring you greater dialogue with the media, your target audiences, stakeholders and the key influencers you need to reach.
Here at Livewire, we use thought leadership programmes to help you in a number of ways. They can be used as an effective entry point into building new relationships, to broaden and develop your existing relationships and to gain alignment with your customers and stakeholders involved in the business decision-making process. All of this will ultimately position your products and services as the solution for any particular business problem.
Livewire’s powerful thought leadership strategy and executive profiling programme catapulted Cambridge University Press, a fellow director and I into the headlines. They arranged nine meetings with the media including The BBC, The Guardian and The Daily Telegraph and secured 138 pieces of media coverage.
Helen Cunningham, Publishing Director, UK Education, Cambridge University Press
Developing a thought leadership strategy
A thought leadership strategy aims to place your leaders or key executives in the most appropriate media where their voices will be heard by the people you want to engage with. What’s more, as well as creating opportunities for your people to give their take on breaking news stories, we use our savvy media know-how to pitch them as expert commentators, identifying the latest trends and developments in your industry.
So how do we shape a thought leadership strategy for you? We begin with an in-depth evaluation of your current activities. We audit your current thought leadership programmes and your key personnel profiles on LinkedIn and Twitter, and use this information to focus in on your objectives and target audiences.
Then we put our thought leadership strategy into action. First, we create detailed biographies and hard-hitting thought leadership insights both written and video, on newsworthy topical and political issues. This will enhance their appeal and firmly establish your team as the ‘go-to’ contacts for special features and comments on breaking news. In addition, we secure opinion pieces, by-lined articles, speaker opportunities and positions on roundtables and panels for your executives.
Our thought leadership strategy goes further too. We also offer expert social media and search engine management for key members of your executive team to boost the visibility of their LinkedIn and Twitter profiles. And we can compile detailed biographies and summaries of relevant subjects they are happy to comment on.
It can all bring you a variety of outstanding business benefits, from an extended client reach to greater dialogue with the media, target audiences, stakeholders and influencers. In short, you gain maximum exposure and achieve the position of highly marketable authorities and experts in your field.
Case Study: Contact Group
Helping Contact Group go nationwide thanks to our thought leadership and executive profiling.Read the Case Study