At Livewire PR we are passionate about technology PR. We love getting involved in the growth and development of any kind of tech business, and we use our skills and experience to help in any way we can, to produce the results you need.
The technology sector is undeniably exciting and challenging to work in – constantly evolving with new products, innovative new technologies and radical new thinking that the key influencers and stakeholders in the industry are desperate to hear about.
The PR campaigns created by Livewire PR, both online and offline, have led to a flood of new business leads for our telematics and M2M electronic components that is keeping us very busy!
Christos Papakyriacou, Managing Director, Alpha Micro Components
Our technology PR and integrated communications campaigns have been enormously successful, attracting a diverse and inspiring portfolio of clients to our door. Our growing pan-European technology client base embraces everyone from start-ups through to NASDAQ-listed electronics giants.
These businesses include product developers and service suppliers from a range of technology sub-sectors including mobile, satellite communications, computing, electronics, security and biometrics.
Two key innovation specialisms
Within the range of PR services we offer, we have two key specialisms: disruptive technologies and the Internet of Things. These are the areas which are right at the cutting edge of innovation, and we have a vast amount of knowledge and experience in generating interest in these rapidly developing and exciting new areas.
Disruptive technologies are those innovations that disrupt an existing market and value network and help create new ones, eventually displacing an older technology. While the Internet of Things is where objects, animals or people are provided with unique identifiers and the ability to transfer data and instructions over a network – without needing any human-to-human or human-to-computer interaction.
For all of our technology clients, we know that the need to raise awareness amongst potential customers and encourage them to act is crucial to their success. So unlike many technology PR companies, which focus mainly on getting coverage in the right media, we devise and employ completely integrated digital communications strategies.
We use our proven PR skills and technology experience to understand your business, its products and services, and create a strategy to bring them to the people who matter in your sector. It’s a successful approach that will generate more awareness and prospects for you, a more impressive reputation and a business that is growing.
Case Study: Codio
Raising the profile of cutting edge tech start-up Codio.Read the Case Study