30/9/2009

Ref: 091001A7

To help carriers meet the needs of increasingly demanding multinational corporate (MNC) customers, CTI Group has launched a new MNC Reporting Module, a system that enables carriers to provide MNCs with an entire, analytical view into their telecoms usage under multinational, regional and global contracts.

Major carrier groups have been targeting MNCs as they seek to win bulk business across multiple countries. MNCs are savvy customers and are demanding greater functionality from their carrier suppliers.

“MNC customers in the current economic climate are demanding transparency of spend,” says Andy Wilson, Vice President of Sales and Marketing International at CTI Group. “If the carrier doesn’t provide it, the account is at risk. Carriers can’t miss out on business of this scale that involves tens of thousands of MNC employees by failing to provide the billing and reporting capability that these customers demand.”

Until now, carrier capabilities have not matched MNCs’ demands for clear, unified reporting into their multinational contracts. The gap between the billing and analysis functionality currently provided by carriers and that required by MNCs has been highlighted as the largest gulf, in a recent survey from analyst firm Ovum into MNC’s expectations of their carrier.

“MNCs want to access the bulk purchasing discounts, centralised billing, currency exchange, taxation reporting and policy control across their entire business that selecting a single provider should bring,” adds Wilson.

Analysis 7 enables MNCs with this functionality. Users require minimal training and can then use the interface to analyse their contract according to their corporate criteria.

The system is also applicable to carriers who can use Analysis 7 to assess each MNC customer’s usage and identify up-sell and cross-sell opportunities, thereby extending the contract life and increasing Average Revenue Per User (ARPU). In order to meet carrier expenditure constraints, the system is additionally available from CTI Group as a hosted managed service.

Providing such granularity is a shift for carrier groups but the rewards are there, says Wilson. “Greater complexity means there may be a little more work in terms of set-up but it will result in a longer contract – which is exactly what carrier groups are setting out to achieve,” he adds. “In addition, once a system has been implemented for one MNC, much of that work can be replicated for future deals.”

For more information regarding Analysis 7 please contact Ella Crook at CTI Group (ecrook@ctigroupuk.com) or visit www.ctigroupuk.com 

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