Richenda Wood

Richenda founded Livewire Public Relations in 1990 to focus purely on the technology markets and education sector. Adopting an enthusiastic and hands-on approach to leadership, her responsibilities include strategic business development, client and team direction and the day-to-day management of the business. Richenda is responsible for year-on-year profitable growth, whilst retaining the culture and commitment to quality and client satisfaction that has become Livewire PR's trademark.

Having graduated with a degree in English, Richenda started her career as an Editor for the Trade and Technical Press - a position that furnished her with a firm technical grounding, the ability to communicate often complex issues to a wide and far reaching audience and an in-depth knowledge of how the media works. As Editor of Power International, an engineering title, and Church and School Equipment News, an educational journal, she was contacted on a daily basis by a wide range of PR agencies. It was here that her views on what makes a good PR company were crystallized.

Headhunted by Michael Freeman Products, a contributor to the educational journal, Richenda then spent two years in industry as a Marketing Manager, broadening her understanding of the marketing function and heading up a team responsible for public relations, advertising, marketing collateral and event management. Commercial awareness of how marketing can be used to pave the way for growing sales was one of the key benefits of this role.

Keen to further develop her knowledge of public relations, Richenda then moved to Garnett Keeler Public Relations where her forte for communicating complex technical and educational issues became evident. After the 'big agency' experience, Richenda set up her own consultancy, Livewire Public Relations in 1990 focusing on personalised service, strategic thinking and measurement - central to the healthy development of the consultancy that prospered during the recession of the 1990s and continues to grow year on year.

Richenda is a Member of the Institute of Public Relations.

Richenda Wood
Managing Director
Tel: 020 8339 7440
E: richenda.wood@livewirepr.com