The key to Livewire's success is its people, who are distinguished by their: Love of technology and education. Their ability to inform, inspire and engage. Clear communication style featuring "more fact and less fluff". We apply the "so what?" factor to everything we say and do to ensure that every statement we make is qualified and clear. As an agency established by former Editor, Richenda Wood, it is a philosophy that is central to our business ethos. Insider knowledge of how the media works - as former journalists we understand how the media operates and how to secure your media coverage. Enthusiasm for your business - we immerse ourselves in your business to understand the driving forces within your sector, the benefits that your products and services offer and the points that will firmly secure the attention of your target audience. And, most importantly, a strong commitment to your success!