Value for money - Our long-standing client list is proof that Livewire offers value for money. We can also quantify your return on investment by:

• Helping you to implement systems to track sales leads and to monitor conversion rates.
• Conducting media surveys to determine how you are perceived by members of the press.
• Preparing 'Advertising Value Equivalent' (AVE) reports to illustrate how much each campaign would have cost had you paid for advertising.
• Preparing reports documenting 'Opportunities to See' (OTS) - an evaluation of the number of people presented with the opportunity to see your message.
• Meeting media coverage targets set by you.

Personalised service - First class client contact, regular updates via telephone and email, conference calls and face-to-face meetings each month are vital to the continued success of a campaign and help us to:

• Keep abreast of your developments and stay in tune with your business.
• Maximize forthcoming PR opportunities for you.
• Advise you on when and how to communicate with your target audience.

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