Vericool

Specialist in biometric fingertip technology for registration and cashless catering systems.

CHALLENGE

• To overturn the negative perception of biometrics as a “big brother” technology and to position VeriCool’s application as a safe solution for schools.

TACTICS

Livewire:

• Ensured that all news releases included implementation advice from the Department for Children Schools and Families (DCSF) – a guideline developed in association with VeriCool.
• Used ‘superfan schools’ to highlight the positive benefits of biometrics in education.
• Secured coverage on new school installations within the local media in a drive to educate parents about biometrics and dispel any myths surrounding fingertip technology.
• Commenced executive profiling programme for VeriCool  spokespeople to educate teachers and parents about the benefits of biometrics.

RESULTS

Changed public opinion by:

• Generating positive local coverage on schools purchasing VeriCool’s cashless catering solutions, positioning them as forward thinking and notifying parents about the strict DCSF guidelines to which they adhered.
• Securing articles by-lined to ‘superfan’ schools which examined the  financial and management benefits associated with biometric cashless catering solutions.
• Educating schools about the benefits of biometric technology by securing comment for VeriCool’s spokespeople.