Truancy Call

Provider of automated notification services for the public sector including education and healthcare.

CHALLENGE

• To boost the profile of Stephen Clarke, Managing Director, Truancy Call Ltd and to raise awareness of the issues surrounding absenteeism in UK schools.

TACTICS

Identified the themes relating to truancy and business practice about which Stephen is passionate and positioned him as an expert in the education, national and business media.

This involved:

• Offering Stephen for comment when Government statistics were released.
  Preparing and issuing breaking news comment by-lined to Stephen on each announcement.
• Entering Stephen for key business/entrepreneurial awards.
• Putting Stephen forward for features, advisory columns and business profile pieces across the education/business press.

RESULTS

• Truancy Call’s message reached the entire UK and beyond via an interview on BBC News 24. This is the UK's most-watched news channel reaching 6.6 million viewers each week. Reference to the company was made five times in just three minutes.
• Over a 12 month period, Stephen Clarke has been profiled in key media including The Independent and regularly quoted on the issues surrounding absenteeism in 80 articles/bulletins.
• Stephen Clarke won the BT Essence of the Entrepreneur Award which Livewire used to secure 15 pieces of coverage across different media.