Q4 Technologies

Software company specialising in programming tools for education.

CHALLENGE

• To raise the profile of Go-Robo, a control technology programme that enables learners to programme RSV2 Robosapien robots from WowWee Robotics.
• To highlight the benefits of using robotics to teach control technology in schools.
• To raise the profile of Q4 Technologies as a specialist in control technology.

TACTICS

• Entered the RSV2 robot and Go-Robo control technology software for a BETT Award 2008.
• Arranged editorial meetings at BETT 2008.
• Attended the Toy Fair with Mark Tilden, Inventor, WowWee Robots, in a drive to raise the profile of the RSV2 as an educational toy.
• Commenced a targeted reviews and reader offer programme.

RESULTS

• BETT 2008 Awards - Winner – Hardware Category.
• Capitalised on BETT Award win to secure further coverage in BETT Show Reviews featured in education press.
• Secured a series of reviews within the education media.
• Secured free reader offers in key titles such as the Times Educational Supplement (TES), ICT for Education and Junior Education.