Lantronix

Global leader in secure communication technologies that simplify remote access, management and control of virtually any electronic device, regardless of location.

CHALLENGE

• To drive traffic to the Lantronix website.
• To secure hard-hitting pan-European coverage (both on and offline) in UK, French, German, Italian and Spanish media.
• To raise the profile of Lantronix as a global leader in secure communication technologies that simplify remote access, management and control of virtually any electronic device, regardless of location.

TACTICS

• Coordinated meetings with key journalists in each geographical territory within Europe.
• Created thought leadership collateral tailored to Lantronix's target audience: engineers, product managers, network managers, data centre managers, CIOs and distributors.
• Tailored all collateral to ensure timely relevance to each territory.
• Liaised with pan-European media, selling in stories in native tongue.

RESULTS

• Significant media coverage (both on and offline) in leading European publications, including Electronics Weekly, EPN, Network Computing, Components in Electronics, Embedded Control Europe, ZDNet, Elektronik Praxis, Elektronik & Entwicklung, Elettronica Oggi and Electronique.
• Strong relationships formed with premier target media resulting in the creation of a hardcore Lantronix 'media fan club'.
• Regular canvassing of Lantronix spokespeople by journalists for comment and thought leadership.