Grid Club

Developer of interactive online learning resource aimed at 5-12 year olds that can be used in school and at home: it features learning activities and games supporting the National Curriculum and the Scottish 5-14 Guidelines.

CHALLENGE

• To raise the profile of GridClub as a first class online learning resource where parents and teachers can rest assured their children will be safe.
• To promote new games and activities.
• To target Scottish schools in a bid to generate sales.
• To increase subscriptions for home and school access.

TACTICS

• Commenced significant reviews and reader offers programme.
• Used topical news hooks to target national, regional, educational and parenting media.
• Commenced executive profiling campaign to position Simon Fuller, MD, Grid Learning, as an expert in e-safety and online learning.

RESULTS

Within a seven month period Livewire secured:

• Over 50 pieces of significant coverage, including feature articles, reviews and reader offers in The Guardian, TES and The Independent.
• Significant coverage in key Scottish titles, including the TES Scotland.
• Editorial meetings with seven high level education writers, including The Independent, The Guardian and the TES, using the meetings to position Simon Fuller MD as an authority on online safety.

HIGHLIGHTS

Within a seven month period Livewire secured:

• Headteacher Update – June 2008 – Spellbound review.
• ICT for Education – May 2008 – Spellbound review.
• Guardian Link – March 2008 – revision feature article (circ:355,634).
• EducateIT – Jan 2008 – BETT Show coverage (circ: 9,000).
• TES Scotland – Jan 2008 – editorial on changes to funding (circ:18,000)  - AVE £11,700.
• Guardian Link – Dec 2007 – BETT 2008 coverage (circ: 367,546).
• TES – Oct 2007 – article on GridClub Max and CyberCafé (circ 76,848).
• BETT Show 2008 – online coverage – Nov 2007.
• TES Scotland – Nov 2007 – editorial on Tutankhamun (circ: 18,000) – AVE £4,170.
• Junior Education – Oct 2007 – Top Ten History Feature (circ 10,563).