Futurelab
Not-for-profit organisation dedicated to transforming the way people learn through innovative technology and practice.
CHALLENGE
- To raise awareness of Create-A-Scape, a new, free online resource for schools that combines hands-on activity with state-of-the-art mobile technology to support and encourage learning outside the classroom.
TACTICS
- Entered Create-A-Scape for the New Statesman New Media Awards 2007 (Education Category).
- Using Futurelab’s Newsletter to communicate with the education community, encouraging users to comment online in support of the entry.
RESULTS
- Futurelab won the New Statesman New Media Award 2007 in the Education Category.
- Coverage of the award win was secured in numerous publications including the New Statesman and The Guardian.
- The award win helped to raise the profile of Create-A-Scape which is now used in schools nationwide.