Flomerics (now Mentor Graphics)

World leader in the computer simulation of engineering design processes, including heat transfer and fluid flow simulation.

CHALLENGE

• To launch self-funding publication designed to educate electronic design engineers on the need for thermal management of electronic equipment.
• To manage entire process of magazine production, from start to finish.

TACTICS

• Prepared dummy publication.
• Prepared media pack and forward features lists to send out to editorial contributors and potential advertisers.
• Identified and briefed Advertising Manager to secure advertising and generate revenue for the publication.
• Sourced significant and insightful content from major worldwide blue chip companies to attract readers.
• Coordinated and handled entire editing and production process.

RESULTS

• Successfully launched ElectronicsCooling magazine - a unique publication providing practical information and advice exclusively on the thermal management of electronics. 
• Achieved a global circulation of 12,000.
• Achieved self funding status; all editorial, production, printing and shipping funded by advertising revenue.
• Achieved industry recognition - approached by technical publisher. Cahners Business Information, now part of Reed Elsevier, regarding potential purchase of highly successful niche publication.