2009

History

GOLD Winner -  Best Campaign - The CIPR PRide Awards 2009/10 – for a campaign we undertook for Aurora Computer Services entitled "Biometrics - changing the face of student registration in UK colleges".

Livewire’s brief was:

  • To launch into the education market faceREGISTER, a powerful biometric registration system for Sixth Forms and Colleges.  Biometric technologies analyse human body characteristics such as facial structure and fingerprints for verification and identification purposes.

  • To drive traffic to Aurora’s stand at the BETT educational technology show and to generate leads.

  • To generate positive media coverage on a technology often dogged by alarmist, “big brother”-type headlines.


Results:
Livewire demonstrated outstanding ROI – generating £58 of 'positive' coverage for every £1 spent on PR, driving 80+ high level decision makers to the stand and helping the team at Aurora secure significant on-stand sales.

2008

History

Winner - Best Charity or Not-for-Profit Campaign - The CIPR PRide Awards 2007/8 - for promotion of Futurelab research entitled "Learning Spaces".

Livewire’s objective was to communicate the message that new schools built with funding from the Government’s £3 billion Building Schools for the Future (BSF) programme should be flexible enough to exploit digital technologies, encourage collaboration and provide learners with the skills they require, both now and in the future.

Winner - Best Low Budget Campaign - The CIPR PRide Awards 2007/8 – for promotion of Futurelab research entitled "Learning Spaces".

2006

History

Won public sector contract to promote the DCSF’s Harnessing Technology Initiative.

Won major contract from publisher Harper Collins.

Finalist - Best Trade or Technical Campaign - The CIPR PRide Awards 2006/07 - Launching BBC Jam.

Finalist - Best Charity or Non Profit Campaign - The CIPR PRide Awards 2006/07 - Teaching with Games campaign.

Appointed by Luminary Micro, US electronics start up, to undertake pan-European PR campaign to promote new and highly cost-effective 32-bit ARM® Cortex-M3™ -based microcontrollers.

2005

History

Winner - Best Trade or Technical Campaign - The CIPR PRide Awards 2005/6 for Truancy Call Campaign "Reducing Absenteeism in UK Schools".

Won major contract from BBC to launch BBC jam, a website for 5-16 year olds packed full of engaging educational resources and games.

Livewire is the only external public relations agency ever to have been appointed by the BBC’s Learning & Factual Division.

When Livewire won this contract, 99% of the media coverage was negative. The consultancy’s brief was to change public opinion. Within an eight month period 67% of the coverage was positive.

Won pan-European contract to promote NASDAQ-listed US electronics giant Lantronix, developer of a range of products that can be used to network, access and manage anything over the Internet.

2004

History

Winner - Best Trade or Technical Campaign - The CIPR PRide Awards 2004/5. Livewire increased media coverage for the BETT 2004 educational technology show by 67% on the previous agency.

Finalist - Technology PR Campaign of the Year - CNET Networks Technology Awards 2004 for Truancy Call Campaign "Reducing Absenteeism in UK Schools".

Won major contract from Intel to promote maths and science site.

Won significant public sector contract to promote the London Grid for Learning, provider of broadband learning grid services to education.

Won significant public sector contract to raise the profile of London City Learning Centres, a network of school-based learning centres which form a key element of the DCSF’s Excellence in Cities (EiC) programme.

 

2003

History

Appointed by EMAP to promote the BETT educational technology show at Olympia and The Education Show at the NEC, Birmingham.

Won contract from Cambridge Hitachi – a joint venture company founded by Hitachi and Cambridge University Press.

 

2002

History

Financial Director, David Mason became a Partner. Working closely with Managing Director, Richenda Wood, and the Senior Management Team, David continues to be responsible for client contracts, annual financial statements and successfully maintaining year-on-year profitable growth.

Won major contract from Hitachi.

Finalist - Best Use of Teamwork – Best of Business Awards 2002

 

1997

History

Client Flomerics (now Mentor Graphics) approached by Cahners Business Information (now part of Reed Elsevier) regarding the purchase of Electronics Cooling - a highly successful self-funding technical journal launched and published by Livewire.

1995

History

Successfully launched ElectronicsCooling magazine for client Flomerics (now Mentor Graphics) - a technical journal providing impartial practical information and advice on the thermal management of electronics. Global circulation of 12,000.

Completely self-funding, the revenue generated from advertising was used to cover the cost of the editorial, production, printing and shipping of this journal.

1993

History

Won contract from Granada Learning, the education arm of Granada Media.

1992

History

Won contract from YITM, the education arm of Yorkshire Television.

1991

History

Won contract from educational publisher Thompson International.

First employee appointed - Fran Chadwick, PA.

Organised first three-day international user conference on computational fluid dynamics for client Flomerics (now Mentor Graphics), attracting 150 fee-paying electronic design engineers from across the globe. Outstanding conference programme included presentations from Nokia, Siemens, IBM, Hewlett Packard, Thales and AEG. Heralded as an outstanding success by Flomerics and delegates, this international user conference now takes place every year.

Won contract to promote Livewire Digital (www.livewire.co.uk) – a sister company specialising in real-time video broadcast solutions for use in remote and hostile locations founded by Richenda’s brother Tristan Wood.

1990

History

Former Editor, Richenda Wood, founded Livewire in 1990 at the height of the Thatcher Years’ recession. Offering niche market expertise in the education sector and technology markets, Livewire prospered by providing cost-effective public relations services with guaranteed return on investment (ROI).

Thanks to a referral from former boss, John Simnett of Simnett Computers, Richenda won:

  • First technology client – Microway, developers of parallel processors for number crunching applications. First editorial meeting with Gary Flood, Features Editor, Computer Weekly.
  • First education client – SEMERC (Special Education Micro Electronics Resource Centre), former government quango providing software and hardware for users with special needs. First editorial meeting with Mick Archer, Editor, Special Children.

 

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